Based just outside Madison, Wisconsin, Vision Fitness designs and distributes award-winning fitness products, including treadmills, elliptical trainers, fitness bikes and strength equipment for the home and commercial markets. We began in 1993 as a division of Trek® Bicycle Company, one of the world's largest manufacturers of quality outdoor bicycles, where we pioneered the development of the smoothest and quietest exercise bikes available. In 1996, Vision Fitness was spun off by the Trek Fitness management team to better focus on the specialized fitness industry. The company was renamed Vision Fitness because, after all, everyone who begins a fitness program has a vision of how they want to look, live or feel. Because Vision Fitness only sold high-quality bikes with Trek’s revolutionary magnetic resistance system, for which we won numerous “Best Buy” awards, the foundation was set for us to continue developing innovative fitness products.
In 1997, we introduced our line of folding and full platform treadmills and received great reviews from our customers. Our goal was to introduce a line of high-quality products at a better value than most of our competitors. Vision Fitness introduced the first extra-capacity treadmill (20-inch wide belt) for under $2,000.
Vision Fitness became the “must have” brand when we introduced our patented folding elliptical trainers in 1998. Our customers loved the unique space-saving folding feature and so did the media. In its first year on the market, our X6200 model was awarded a “Best Buy.” Our elliptical trainers have received a great deal of praise every year since then,again in Consumer’s Digest and in such reputable publications as Parenting, Health, Smart Money, All You and many more.
By 1999, three short years after Vision Fitness spun off from Trek, we were one of the top fitness equipment companies in the world. This success was due mainly in part to great customer service. Of course, every aspect of the business—from accounting to quality—impacts our service. We listen to our customers to develop great new products and programs.
In 2001, Vision Fitness had to move its operations to a newly constructed facility in Lake Mills, Wisconsin, to better accommodate its growing number of employees.A few years later, we began establishing partnerships with Unity Health Insurance and the Wisconsin Governor’s Office to help increase awareness of the importance of health and fitness and to help combat childhood obesity in our home state. Donations have also been made to PE4Life to help increase awareness of the need for physical education on a national level.
In 2005, our products continued to receive significant awards, and our 500+ specialty fitness retailers across North America continue to rank us as one of the top fitness equipment providers in the country in terms of product and customer service. We also tackled the commercial/vertical market in 2005 by hiring a commercial sales force.
The awards and media attention continued in 2008, with another "Best Buy" award for our treadmills. In April, we introduced our very popular Suspension Elliptical™ trainer with PerfectStride™ motion. In just months, this product received a notable international award and the "Top Gear of the Year" award from ShapeYou.com. That September, we introduced our new, customizable home fitness products and, shortly thereafter, launched a brand-new website.
Vision is also the exclusive fitness manufacturer to offer the widely acclaimed SPRINT 8 workout program, available on several of our bikes, ellipticals and treadmills. Through a partnership with creator and fitness expert Phil Campbell, SPRINT 8 is a fast, effective and scientifically-backed sprint workout that takes just 20 minutes and has, over the years, shown proven results of reduced body fat, toned muscle, less wrinkles and more energy, all through increasing your body’s output of natural human growth hormone. Endorsed in Oprah magazine, Los Angeles Times and countless others, SPRINT 8 adds tremendous value and results for every Vision customer.
Since the beginning, Vision has been a part of Johnson Health Tech, a name synonymous with innovative fitness solutions for over 30 years, and is now the company’s premier specialty brand. In 2011, Vision was awarded its 29th “Best Buy” for the T9200 treadmill, and has received widespread media attention for its product innovation, tremendous value and lasting quality—our number one priority. We continue to focus on the customer to offer fitness solutions that are comfortable, durable and easy-to-use, and help them to exceed their fitness goals at any level.